m e t i c X​
Nails done
Joseph Deutsch - co-founder & CEO
​With over 35 years of experience, Joseph is an experienced international sales and business professional with deep product management and marketing experience. Proven track record of profitable growth and team building in strategic new markets and emerging technology areas. Working with startups as well as holding VP positions in corporations such as Cisco and Pace/Arris, Joseph has a unique ability to identify technology and market trends, frequently accompanying an idea from inception to product, and on to a revenue generating business.

Anna Graves - VP Marketing
Anna is a seasoned branding expert with more than 15 years of experience growing and developing some of the world’s most iconic brands. She is a visionary leader with the ability to manage and inspire across countries and cultures. Her unique skill set combines both the art and science of marketing, enabling her to understand the true essence of the brand and its consumer. She has developed a proven track record at C-Level positions at P&G, Avon, Estee Lauder and Butter London while increasing brand sales and profitability through solid strategy and flawless execution.

Mark Shahar - VP Hardware Development
Over 16 years of experience, Mark served as mechanical R&D manager as well as CTO at multiple companies including Innovent Medical Solutions and Inovytec. Founded several biomedical companies (Laparoscopy, Lung physiology). Specializes in Physiologic flow processing and biomechanics.
Mark is an expert in simulations of mechanical stress, vibration, thermodynamics and multi phase flow. 
Mark holds an MSc. in Aerospace Engineering and in Biomedical Engineering.

Nir Barkai - VP Engineering
Over 15 years of experience, Nir worked in several biomedical device companies specializing in cardiovascular implants, laser technology and biological laboratory equipment. He served as the R&D manager of Solidimension for 5 years.
Nir is an expert in micro mechanics, control systems, design for plastic injection, multi functional systems and algorithm design.
Nir Holds a BSc  in Mechanical Engineering.

Dr. Efi Fogel - VP Software Development
With over 20 years of experience in software development, Efi has a broad industrial and academic experience. He is an expert in the fields of 3D graphics & Computational Geometry and one of the original contributors to OpenGL and CGAL. Efi is also a researcher at the Computer Science School at Tel Aviv University.
Efi holds a B.Sc. in Computer Engineering from the Technion, M.Sc. in computer Science (CS) from Stanford University, and Ph. D. in CS from TAU.

Board / Advisors

Silvia Geva
Over 25 years of experience in strategy, marketing and advertising. Silvia was management member of P.O.C Strategy & Market planning, one of Israel's leading strategy companies, where she led financial and marketing strategies for some of the leading Israeli companies.  At McCann Ericsson Silvia led strategic planning for tops brands such us Nestle and Teva. At GREY, Silvia led strategic planning for top brands such as Mitsubishi, P&G and  Gerber. As deputy CEO at JWT Israel, Silvia led strategic planning for Subaru, Tara, Prigat, Harel and others. 
​Silvia holds a Bachelor degree in Economics & Business Administration and an MBA in Marketing and International Administration from the TAU.

Jeff Pink - CEO  -  Orly Beauty
Jeff Pink founded ORLY International in 1975 and was motivated by a simple idea. Today, that simple idea is the foundation of the company’s mission, to bring innovation to natural nail care.  By creating leading-edge treatments and dynamic color palettes that answer the needs of the salon professional the beauty industry was redefined.  When Jeff Pink created the French Manicure, he started a love affair with nails that continues to inspire the world.

Ilan Cohen
Ilan Cohen is a serial entrepreneur, executive and former Director General of the Israeli Prime Minister's Office.
In 1985, during his studies at INSEAD, Ilan and his partners established POC, one of the first and leading strategic planning firms operating in Israel. Ilan managed the company until its sale in 2006. The company has executed hundreds of projects for entities in Israel and the international market, among others for Strauss, Elite, Paz and Comverse. At the same time, as an entrepreneur, he was a partner in the establishment of many innovative ventures, including the "State Auction" company "Daka 90" and Insuline Medical. He serves as a director at the 90-Minute Companies, Discount bank, the Edmond de Rothschild bank and Alon USA.